Barclaycard Adverts Complaint

[eiffel]

I've found this article via Google. I didn't know anything about this but it surprised me to say the least. Have a read and see what you think.

Barclaycard ad slammed by ADI
Source: mad.co.uk | Author: Oliver Milman | Published: 19 January 2007 08:30

A Barclaycard advert featuring the stars of Channel 4 show Green Wing has been attacked by an animal rights group.

Animal Defenders International (ADI), which has long campaigned against the use of animals in advertising, claimed the ad, which features a bucking bronco rodeo, was cruel.

In the television spot, Green Wing duo Stephen Mangan and Julian Rhind-Tutt drive to a rodeo, set in Brazil.

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As Rhind-Tutt explains the benefits of Barclaycard's flexible interest rate to a blonde onlooker, Mangan attempts to ride a bucking bronco and is thrown to the ground.

ADI lambasted the ad, claiming that rodeos make animals suffer from injury and stress. The pressure group said that broken necks, spines or even death is common among animals at rodeos.

Jan Creamer, chief executive of ADI, said: "We have complained to Barclaycard before about using performing animals in their TV ads and this ad in particular resonates with us because of the animal suffering associated with rodeos.

"In this case, it is not a matter of whether the animals suffered for the advert, but the fact that Barclaycard is making light of an activity that is so cruel that it would be illegal here in the UK. Barclaycard is being completely irresponsible promoting rodeos this way."

The advert was created by agency Bartle Bogle Hegarty (BBH). A BBH spokeswoman said that proper care was taken when animals are used in adverts.

ADI has written to Mangan and Rhind-Tutt urging them to denounce rodeos.

The group has had notable success in preventing animals being used in ads. Toyota stopped using an elephant in its spots, Seiko watches promised a review of using animals in ads and the GMB Union said that it won't use creatures in any of its future campaigns.

[ali2555]

i think that that's ridiculous. i mean- i don't particularly like the idea of rodeos and the likes, but if they were going to complai, shouldn't it be to the people doing it and not some random people that chose it as a theme to make someone look stupid (in a humourous way) in an advert? it's not like they were trying to advertise rodeoing.
Eugh I sound all serious. thanks eiffel for pointing it out- it's quite ineresting.

[Jennifer]

'...urging them to denounce rodeos'

What good is just saying it going to do? Next they'll be urging british actors to 'denounce Spain for their shameful bullfighting antics'.

I DENOUNCE WORLD POVERTY! I DENOUNCE TONY BLAIR! I DENOUNCE THE REPUBLICANS! I DENOUNCE TERRORISM!

There. That's the wrongs of the world allllll fixed.

Now, I LOVE animals; I mean, I feel sorry for rats getting poisoned, but this is ludicrous.

[ducatilady]

I don't like the sound of the animal activists contacting Julian & Steve...

[ch1ch1]

*shudder* Neither do I!

[Emz]

thats silly. And anyway, i bet its a fake one made to look real or something, i doubt steve would want to.

And those animal activists are scary people. Don't they like try and bomb people that are cruel to animals? Ahhhh

[Baggiebird]

It seems we will be needing to keep our eyes peeled during Coronation Street on the 20th

http://www.marketingweek.co.uk/item/57509/254/260/3

[tutt-sweet]

Just about to post that meself Baggie!!

The ads are more interesting than Coro at the mo too!!

[goshandcrikey]

somehow paying my barclaycard bill seems more worthwhile now

[LinkaNeo]

Oh no! I occasionally watch coronation street but was out last night. If only I'd seen your post earlier, Baggie.... bah.

[jrt patch]

Did I miss the ads? What were they like? Can I see them anywhere else?

[Bekiboo]

omg just seen the new barclaycard ad - how gorgeous is he?even more so in this one! i thought omg i gotta get on the forum and let them know....so i quickly whipped me laptop out all excited.....but you lot already beat me to it!damn.

[chatterbox]

Well, I am sure it will appear on youtube soon enough, and it is bound to get plenty of tv showings, but I did 'happen' to record both episodes of Corrie ( just in case ), so I am sure that no-one need miss out for too long .....

[faeriequeen]

I keep forgetting to watch the channels that have adverts...as well as this there's also an Argos one with David Tennant doing the voiceover!
Hopefully I'll catch this Barclaycard one at some point as I *heart* Steve & Julian together so much!

[Lil]

Saw this last night - the only time I've made a cup of tea during Corrie and not during the ads!

Julian gorgeous, but I spent so much time staring/drooling over him that I couldn't tell you what the 'message' of the advert was. Not sure it's really helping Barclaycard!

[tutt-sweet]

Saw the ad last night. Sat with my finger poised over the 'record' button for an hour & a half! It was worth it though [ooh isn't that ano ad?!! ] Julian looked gorgeous/divine/scrummy as ever & Steve too looked pretty hot too I thought.

Couldn't tell you what message Barclaycard were trying to get across ...I only had eyes for JRT & was totally oblivious to everything else! It was an amusing ad though!

[maisie]

I still haven't managed to catch this ad from the beginning either - boo hiss to being on call and not getting to finish whole programmes! Very much looking forward to gibbering like an idiot when I do see it though.

I'm with you on the Argos ad FQ, although I wish again that DT was able to use his real accent for these things - such sexy Scottishness shouldn't be repressed!

[faeriequeen]

The Argos one just cracks me up maisie! It's the Doctor...advertising a catalogue! Hahaha!
They must've offered him a fair whack to do it as he's not exactly short of work at the moment!

I am determined to try and find the Barclaycard one on the TV tonight.

[ch1ch1]

That was fab - you're my heroine, kathp89!!!!!!!!

*scuttles off to watch it again and again and again and again ........ *

[chatterbox]

Yay - I knew that you-tube and our forum members would do us proud... Thanks for finding it kathp89