Barclaycard Adverts Complaint
Posted: Wed Feb 07, 2007 8:29 pm
I've found this article via Google. I didn't know anything about this but it surprised me to say the least. Have a read and see what you think.
Barclaycard ad slammed by ADI
Source: mad.co.uk | Author: Oliver Milman | Published: 19 January 2007 08:30
A Barclaycard advert featuring the stars of Channel 4 show Green Wing has been attacked by an animal rights group.
Animal Defenders International (ADI), which has long campaigned against the use of animals in advertising, claimed the ad, which features a bucking bronco rodeo, was cruel.
In the television spot, Green Wing duo Stephen Mangan and Julian Rhind-Tutt drive to a rodeo, set in Brazil.
Banner Ad
As Rhind-Tutt explains the benefits of Barclaycard's flexible interest rate to a blonde onlooker, Mangan attempts to ride a bucking bronco and is thrown to the ground.
ADI lambasted the ad, claiming that rodeos make animals suffer from injury and stress. The pressure group said that broken necks, spines or even death is common among animals at rodeos.
Jan Creamer, chief executive of ADI, said: "We have complained to Barclaycard before about using performing animals in their TV ads and this ad in particular resonates with us because of the animal suffering associated with rodeos.
"In this case, it is not a matter of whether the animals suffered for the advert, but the fact that Barclaycard is making light of an activity that is so cruel that it would be illegal here in the UK. Barclaycard is being completely irresponsible promoting rodeos this way."
The advert was created by agency Bartle Bogle Hegarty (BBH). A BBH spokeswoman said that proper care was taken when animals are used in adverts.
ADI has written to Mangan and Rhind-Tutt urging them to denounce rodeos.
The group has had notable success in preventing animals being used in ads. Toyota stopped using an elephant in its spots, Seiko watches promised a review of using animals in ads and the GMB Union said that it won't use creatures in any of its future campaigns.
Barclaycard ad slammed by ADI
Source: mad.co.uk | Author: Oliver Milman | Published: 19 January 2007 08:30
A Barclaycard advert featuring the stars of Channel 4 show Green Wing has been attacked by an animal rights group.
Animal Defenders International (ADI), which has long campaigned against the use of animals in advertising, claimed the ad, which features a bucking bronco rodeo, was cruel.
In the television spot, Green Wing duo Stephen Mangan and Julian Rhind-Tutt drive to a rodeo, set in Brazil.
Banner Ad
As Rhind-Tutt explains the benefits of Barclaycard's flexible interest rate to a blonde onlooker, Mangan attempts to ride a bucking bronco and is thrown to the ground.
ADI lambasted the ad, claiming that rodeos make animals suffer from injury and stress. The pressure group said that broken necks, spines or even death is common among animals at rodeos.
Jan Creamer, chief executive of ADI, said: "We have complained to Barclaycard before about using performing animals in their TV ads and this ad in particular resonates with us because of the animal suffering associated with rodeos.
"In this case, it is not a matter of whether the animals suffered for the advert, but the fact that Barclaycard is making light of an activity that is so cruel that it would be illegal here in the UK. Barclaycard is being completely irresponsible promoting rodeos this way."
The advert was created by agency Bartle Bogle Hegarty (BBH). A BBH spokeswoman said that proper care was taken when animals are used in adverts.
ADI has written to Mangan and Rhind-Tutt urging them to denounce rodeos.
The group has had notable success in preventing animals being used in ads. Toyota stopped using an elephant in its spots, Seiko watches promised a review of using animals in ads and the GMB Union said that it won't use creatures in any of its future campaigns.